Prashant Kishore is a great deal more than just an Indian political scientist and consultant, born in Bihar, India in November 1977. He is also an iconic figure in the sphere of campaign management for elections having been celebrated for his innovative strategies and data-driven approach.
At first he began his career with United Nations in public health, however, Kishore took a sharp detour into the intricate realm of politics. It was not long before he gained appreciable acknowledgement for his strategic acumen especially while directing Narendra Modi’s victorious presidential campaign of 2014. Some of Kishore’s pioneering initiates like the “Chai Pay Charcha” campaign were responsible for Modi’s victory.
Establishing the Indian Political Action Committee (I-PAC), his own political consultancy firm ushered in a new epoch as far as Kishore’s career is concerned. Ever since, he has been sought by political parties all over India to help them manage elections and design campaigns. These have included Nitish Kumar’s campaigns in Bihar, Arvind Kejriwal’s Delhi campaigns and Y.S Jagan Mohan Reddy’s Andhra Pradesh campaign
The hallmark of Kishore’s style includes exhaustive research, detailed data analysis and creation of tailor-made strategies to effectively communicate with voters. Grassroots emphasis is one critical component along with utilizing social media power during campaigning to address this audience effectively.
Prashant Kishore’s pictures have received every award and every criticism from various quarters. While his supporters value his ability to maneuver election campaigns, critics say his influence in politics can overshadow the work of elected representatives.